I produce for digital.
Oprah’s Book Club / Apple
I oversaw digital creative development and strategy for Oprah Winfrey's partnership with Apple. I worked alongside Ms. Winfrey to develop the first ever social format for her book club conversations. Then I built and led the creative team that produced content for Oprah's Book Club and oversaw a bespoke organic social campaign for each book selection and episode of her show on AppleTV+.
I also developed and launched the Oprah’s Book Club Podcast, for which I won a Webby Award in 2021.
365 Days of Love / Facebook Watch
I produced 30 digital shorts for 365 Days of Love, a daily documentary series from Sofia Vergara. I oversaw each episode from development through post, conducted interviews, and scripted the edits.
My episodes were the most watched, with over 20 million views on Facebook.
Chelsea / Netflix
I led the digital team for Chelsea, Chelsea Handler’s groundbreaking Netflix talk show. Each week, I strategically clipped the show and optimized for social, garnering 100 million+ organic video views across platforms in season two.
I produced funny, engaging memes and digital video exclusives and consulted on Chelsea’s personal social presence, leading her to the top of the Hollywood Reporter’s social media rankings.
Unapologetic with Aisha Tyler / AMC
I had so much fun managing social media integration for Unapologetic, a live, weekly talk show on AMC. I produced twitter segments during live broadcasts while engaging with the show’s dedicated community of fans in real time.
I was also a key member of the show’s creative team — pitching segments, tracking social trends, and contributing content to the show.